We understand. Your main strength as a psychiatrist is handling the patients’ conditions, not marketing. You might not have time to align yourself with the new marketing trends, which can cause you to lag behind in digital marketing and advertising.
In this article, we will try to highlight different ways you can structure your marketing campaigns in order to keep your business visible to as many people as possible. Although digital requires a lot of time and dedication to begin to see tangible results, understanding how the whole ecosystem works will help you position yourself accordingly.
Here are a few ideas to get you started.
Strategic Website
Having a pretty website is just one aspect of an online digital presence. Every online psychiatrist Michigan need to be very strategic before investing resources in a website. It turns out that a website cannot work in isolation.
There is a reason some websites appear on the first of the search results: keyword optimization. In other words, the websites have incorporated the words that specific clientele is searching for on the internet in their content.
As a psychiatrist, you need to understand the words your potential patients are searching for on the Internet. These words are known as ‘keywords’ and must be featured strategically on your website.
There are tools on the internet that will help you gather the right keywords for your niche. Although some keyword tools are paid for, there are also free ones that you can begin with.
When creating a website, you will need a sitemap. A sitemap is a website content model that helps both search engines and users navigate your website. It could be a hierarchical list of links, an XML document, or even an organizational chart that communicates with search engine algorithms for better results.
So, what should you include in your sitemap?
- Home page: This one is a no-brainer. We highly recommend using “Psychiatrist” as your main keyword and “Your City Name” if you plan to localize your marketing.
- Service Pages: The service pages show your audience the treatments you offer. You want to use very simple language on these pages to pass your message to your potential clients. As you can imagine, most of your potential clients did not go to medical school.
- Conditions Pages: Condition pages will speak directly to people going through specific conditions. Instead of asking your patients to explain what they are going through, it would be easier to explain all the conditions possible for certain types of ailment and then allow the patients to do a list-check on them. That way, you will refine your target.
- About Page: You use the ‘’About Page” to tell the public more about yourself: your expertise, years of experience, any success story, and such.
- Contact Page: Explain how your target customers can reach you. If possible, include a live chat or a contact form.
- Blog Page: Use this page to develop useful expert content for your audience. The blog page allows you to capitalize on the keywords and climb up the search results page.
Content Strategy on Your Website
After your website is up and running, set aside time and budget to keep the content flowing in. Honestly, there is no other way to go about it.
Your website should be a tool for attracting new clients, and you will need to make efforts to reach them. The amount of content you can create to attract people to your practice is unlimited.
To properly engage people through content creation, you will need copywriting skills. Copywriting is writing down content with the aim of meeting a specific goal. A goal could be to get new clients, educate, or reemphasize on an earlier opinion.
For every online psychiatrist Michigan , great copywriting will deliver long-term results. Unlike social media where content can easily be lost in the crowd, your website is here to stay. People will return to your website if they can verify your content.
Search Engine Optimization (SEO)
As highlighted earlier, you want to appear higher in the search engine results. The higher your website is ranked, the better the chances of being recognized.
To rank high, you will need the right information and consistency in content posting. If you do not have the time, consider hiring a company to handle the SEO aspect of your website. Although it could seem an expensive practice at the beginning, the long-term benefits are there.
Conclusion
Your website is your online shelf. How you brand it determines if window shoppers will stick around or not. There is huge potential in the digital marketing space to catapult your psychiatric entity to another level. Invest in a responsive website and start reaping.